The -ISM* (I See Myself) is a manual for the seen and unseen. Serving as a fashion brand for a larger community. Collaborating with new talents each year The –ISM* Manual works in a new and innovative way to move forward as a community in the fashion industry.

Hailing from the south neighborhoods of Stockholm a gritty and dark palette has been an inspiration from its raw architect surroundings. The -ISM* Manual tells a story in each garment and visual communication.

Working in a timeless way it skillfully balances the refinement of high-end fashion with the raw, unpolished edges of artistic rebellion. Resulting in a visual style that deeply resonates with the spirit of subcultural rebellion. The -ISM* manual produces clothes in their atelier in Stockholm, crafting garments in Sweden from deadstock materials.